The Knoxville News Sentinel had an interesting article recently about the premiere of “Gone with the Wind” in Knoxville in January 1940. You can check it out at Knoxnews.com. The article inspired this blog on the premiere of the movie in Kingsport.
On February 26, 1940, Kingsport’s State Theater sponsored the Upper East Tennessee premiere of “Gone with the Wind.” Based on Margaret Mitchell’s Pulitzer Prize winning novel, the movie won eight Academy Awards.
A matinee admission to “Gone with the Wind” was 75 cents and the evening admission was $1.10.
Local companies capitalized on the success and hype of the movie as evident in the below advertisement from J. Fred Johnson & Company.